Forbes has released its 2025 list of the highest-earning content creators. At the top stands MrBeast, the philanthropy-meets-entertainment YouTuber/businessman. Beast sits comfortably at the top of the list with $85 million earned between March 2024 and March 2025.
Close behind in the ranks are Jake Paul with $50 million and his brother Logan Paul, securing $10 million.
With 540 million subscribers across channels, MrBeast’s main income stream remains high-quality videos featuring jaw-dropping challenges along with massive giveaways.
As per multiple reports, his business arm reported nearly $473 million in revenue in 2024, with his chocolate brand, like Feastables, generating over $215 million in net revenue, alongside other ventures like MrBeast Burger and the reality series Beast Games on Amazon
That’s not all, a large share of his profits goes toward charitable initiatives through “Beast Philanthropy,” continuing the giving legacy of Team Trees and Team Seas.
On the other hand, Jake Paul brought in $50 million thanks to his career shift from boxing to NFTs to multiple brand partnerships, and of course, viral content. Logan Paul, although earning less, still amassed $10 million, made from his high-profile wrestling deals with WWE and involvement in ventures like Prime Hydration with Kai Cent.
Forbes’ top 50 creators also added over 100 million new followers, now commanding more than 2.7 billion followers across all platforms.
With that being said, there is no denying that creators are no longer just online personalities—they’re full-fledged business moguls. Many, like MrBeast, Charli D’Amelio, and the Paul brothers, have launched food brands, clothing lines, energy drinks, and more.
